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The Power of Color

Science has confirmed what many of us sense intuitively. Our nervous system and psychology are impacted through color selection in both conscious and unconscious ways. The idea of chromotherapy has existed in different capacities over hundreds of years. Several ancient cultures, including the Egyptians and the Chinese have a long and celebrated tradition of using colors as part of healing.  (Kendra, 2018)

Our preferences vary based on mood, personality, and sense of style. Different people associate different feelings with certain shades but color is a consideration in conveying how we feel and behave and what we attract. (Breyer, 2015)

“Colors are a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions”. (Kendra, 2018)

Product packaging often plays off these ideas. Fast food businesses typically use red, orange and yellow to benefit from their known associated appetite-stimulating energy and happiness. (Breyer, 2015)

How we associate and perceive colors:

  • Our minds unconsciously associate colors to past emotions or situations. We describe certain emotions as “seeing red” or  “feeling blue”.  
  • We have an ingrained association to colors based on where colors can be found in nature.
  • We all have an innate reaction to colors. In fact, we all see and feel colors differently. However, while perceptions of color are somewhat subjective, there are some color effects that have universal meaning. (Kendra, 2018)(Grumman, 2013 & Satenstein, 2014)

Using colors to influence mood:  

Blue- calls to mind stability, tranquility and calmness. Associated with blue skies, the ocean and smooth sailing. Further, “Blue is associated with trustworthiness, strength and dependability”. (Harrington, 2015)

Going on a first date or have your first big presentation? Take one of these blue Wayuu Mochila bags to keep calm and create the feeling of relaxation.


                 blue large wayuu mochila bag with patternblue large wayuu mochila bag

     Blue & Grey Large Mochila                           I Feel Blue Large Mochila

Yellow- Related to sunshine, typically conveys a joyous, happy mood “Wearing yellow creates a very open atmosphere with people” as it is an inviting color. (Kendra, 2018)

Add this yellow coin purse to brighten up your wardrobe, help people feel at ease, and lift your mood!


green and yellow wayuu coin purse


 Green & Yellow Wayuu Coin Purse

Red - Hot, powerful….evokes strong emotions such as fear, anger and passion, definitely an attention grabber. “We link red to passion because red is the color we exhibit on our skin when sexually interested — a red flush or blush.” “It can also increase your heart rate. It is also a stimulating color, this goes back to caveman days of fire and danger and alarm.”

Want to feel passionate? Add this red leather backpack to your outfit! (Grumman, 2013)


red leather backpack with painted patterns


Red Leather Backpack

Green - This color is closely linked to nature and the environment, it can relax or refresh your mood. (Grumman, 2013)

Need to chill out after a stressful day? Throw your favorite snack into this mini green mochila and take it with you on a walk to the park to help you feel relaxed as you unwind.


light green mini mochila bag


Light Green Mini Mochila


Orange- Evokes action. “Orange is much more of a casual, active color and it is said to stimulate enthusiasm and creativity”. (Harrington, 2015)

Add one of these orange clutches to your outfit when you want to rev yourself up with positivity or channel creativity for a work project!


orange leather clutch with adjustable strap
valentina owner of indiarts with sunrise pattern wayuu clutch


              Orange Leather Clutch                                     Sunrise Wayuu Clutch

Purple- is associated with royalty and luxury.

To feel confident and regal, say for a job interview, take this purple fan-covered leather bag with you! (Harrington, 2015)


purple fan-covered leather bag


Purple Fan-covered Leather Bag

Black- Black is the go-to color when you want to look more regal and formal”. (Harrington, 2015) “Black can be very elegant; it plays everything else down so you stand out; it lets you shine”. However, be careful not to wear too much black as it can be a downer and you miss out on the benefits of the other colors. (Kendra, 2018)

Feeling simple and want to wear tone down your outfit? Add any of our classic black bags like this modern Wayuu leather bag to your look. 


black modern wayuu leather bag


Black & White Modern Wayuu Bag

When you choose your next outfit consider what kind of energy you want to attract to your day. Once a week, mindfully choose to wear more colors than your regular 2-3 choices. If you aren’t feeling brave enough for large bright pieces, try colourful accessories.  We have some lovely choices that can be a great addition and easy alternative to add up some color to your outfit.  

Color and mood are inextricably linked. We hope our quick guide to colors helps you look and feel great!

poster introducing how colors are related to emotions

 Edited by: Abby Christensen



Breyer, Melissa. (2015). How Color Affects Your Appetite Retrieved from: https://www.care2.com/greenliving/how-color-affects-your-appetite.html

Grumman, Rachel. (2013). Retrieved from: https://www.huffingtonpost.com/2011/11/27/how-color-affects-our-moo_n_1114790.html

Satenstein, Liana. (2014). Can Wearing Bright Colors Improve Your Mood? Retrieved from: https://www.vogue.com/article/can-wearing-bright-colors-improve-mood

Kendra, Cherry. (2018) Color Psychology: Does it Affect How You Feel? Retrieved from: https://www.verywellmind.com/color-psychology-2795824

How does the color of your clothes affect your mood? Retrieved from: https://brightside.me/inspiration-psychology/how-does-the-color-of-your-clothes-affect-your-mood-134155/


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